Trade marks are trending with celebrities – and they are keen to pursue protection in Australia: Paris Hilton tried unsuccessfully for many years to register THAT’S HOT in respect of classes 3, 4, 14 and 25 (1039210, 1184612, 1281365); Curtis Jackson (aka 50 Cent) lodged a convention application for his stylised Australian trade mark for 50 Cent in 2003 in relation … Continue reading Celebrity Trade Marks: A Kardashian Case Study